In his new role, Ed Clark will lead Soft2Bet’s sports strategy and oversee the roll-out of its technology-based solutions and sports content in regions worldwide.
Prior to joining Soft2Bet, Clark spent four years as head of sportsbook for William Hill International, driving sports betting growth globally.
“I am delighted to join Soft2Bet and contribute to the impressive growth of the sportsbook vertical,” said Clark. “Working with innovative sportsbook brands in different markets presents an exciting opportunity.”
Soft2Bet CEO Uri Poliavich believes Clark’s appointment will strengthen the sports department and expand the group’s presence in emerging markets. The collaboration is expected to be successful.
In addition, Soft2Bet recently named Yoel Zuckerberg as its new chief product officer. Zuckerberg previously worked at Aspire Global, serving as vice-president of product and head of product for the developer.
