Scientific Games aims to expand its sports and digital teams and re-align its leadership to better serve customers globally.
The company is investing in people, products, and technology platforms to engage with lottery players across all channels.
Scientific Games has been a pioneer in digital and sports betting solutions for lotteries since 2004.
The company’s strategic focus and growth paths have been redefined to position it as the global leader in digital and sports.
The goal is to help customers responsibly drive revenues for their beneficiary programs.
In the past year, Scientific Games launched the Loteria augmented reality game extension and an industry-leading player loyalty system for the Missouri Lottery, among other digital projects.
In order to support its goals, Scientific Games has promoted Amy Bergette to senior vice-president of digital solutions.
Kira Summers now serves as vice-president of operations and planning for digital.
Merv Huber has been tapped to become vice-president of digital growth.
Bergette, Summers, and Huber will be tasked with growing the lottery specialist’s digital division.
Bergette’s responsibilities include managing games studios, customer accounts, and delivering digital solutions.
Summers will be in charge of planning and executing the business’ long-term digital strategy.
Huber will focus on driving the growth of customers’ businesses globally through product enhancements, innovation, expanded CRM, and strategic marketing services.
