Andrew Peat currently holds the role of sportsbook director at William Hill. He joined William Hill in 2018 and has remained in the position since. Before entering the gambling industry, Peat served as the commercial director at Dixons Carphone Group and the commercial propositions director at Ctrlio, a tech start-up.
In his new role, Peat will be responsible for developing and implementing Rank’s UK digital strategy. He will be based in Gibraltar.
“The opportunity to join Rank at this crucial time for the digital business was too good to pass up,” said Peat. “With Rank’s proprietary technology and a talented team of colleagues, there is enormous potential to build on the progress of recent years. My goal is to provide Rank customers with an exceptional cross-channel experience in both gaming and sports.”
Peat will report to Jon Martin, Rank’s incoming chief operating officer. “Securing someone of Andrew’s caliber is fantastic news for Rank,” said Martin. “His experience in sports and gaming, along with his successful track record in improving cross-channel operations at a major sportsbook brand in the UK, bodes well for his important role in Gibraltar.”
“Rank Interactive has experienced significant growth recently, and Andrew’s appointment will leverage the momentum we have in the business. I look forward to welcoming him later this year.”
