In his new role, Jon Bowden will be responsible for delivering PlayStar’s brand proposition to the US market, with a strong emphasis on enhancing the player experience. He will lead the marketing team, overseeing brand development, customer relationship management, and acquisition. Additionally, Bowden will craft and execute PlayStar’s launch strategy as the company expands into more states across the US. He will also focus on implementing marketing technology, forging partnerships, and driving key initiatives.
Prior to joining PlayStar, Bowden served as the brand director for Gala at Entain, where he successfully managed the Gala Bingo, Gala Spins, and Gala Casino brands. He was also previously responsible for leading the Foxy brand. Bowden’s comprehensive experience includes roles such as head of brand and performance marketing for Ladbrokes Coral, senior brand marketing manager for the Gala Coral Group, and senior marketing manager at Rank Group.
Bowden expressed his confidence in PlayStar’s unique offerings for the US market and its commitment to delivering an exceptional online casino experience. He describes the company’s mission statement, talented team, and compelling unique selling propositions (USPs) as key factors for its inevitable success. Bowden feels privileged to play a significant role in the launch of this exciting new brand.
PlayStar CEO, Per Hellberg, recognizes Bowden’s extensive expertise in marketing and believes his appointment as PlayStar CMO will be crucial in disrupting the highly competitive US market. Hellberg emphasizes the importance of standing out amid the noise and ensuring immediate player engagement. He is confident that Bowden possesses the skills necessary to achieve these goals and eagerly anticipates their collaboration as they prepare for launch in New Jersey and other regulated states.
