In his new role, Pribile will be responsible for developing PMU’s range of products, driving data and customer experience, and strengthening the brand as part of the PMU 2025 strategic plan.
Pribile joins PMU after serving as executive director at Atol les Opticiens and being involved as an investor in Abeye and co-founder of bilingual nursery network Claudine Olivier.
Prior to his current role, Pribile spent over 12 years with FDJ where he held various positions including country manager and project leader for Europe and international games, head of draw-based games for BU, and marketing director of digital, branding, and media.
Before joining FDJ, Pribile worked as a regional sales manager for General Mills Yoplait for three years.
PMU recently announced its three-year strategic vision to increase its annual stakes by €1bn and expand its customer base to four million. The company plans to achieve this through various transformations such as a global approach to growth, the adoption of new technology, and the development of marketing channels.
