Conall McSorley steps into a pivotal role at Sports Information Services (SIS), taking charge of the racing product proposition. In his new position, McSorley is tasked with sculpting the future of racing strategy and direction, ensuring a seamless integration across both retail and digital channels. His appointment marks a significant move for SIS in reinforcing its commitment to innovation and excellence in the racing sector.
Mcsorley to spearhead global racing initiatives for SIS
McSorley is set to join forces with global SIS stakeholders to enrich the live racing content, taking charge of the international racing segment outside the Americas. This strategic collaboration aims to elevate the global live racing experience, reinforcing SIS’s commitment to delivering top-tier racing entertainment to a worldwide audience.
Bringing a remarkable treasury of expertise to his new position, the distinguished industry veteran who previously shaped the future of international horseracing at SIS has transitioned into a pivotal new role. His journey through the ranks of the horseracing and betting industry has been characterized by impactful stints at key organizations, underscoring his profound capability in driving forward the business aspects of horseracing and betting.
Before stepping into his latest responsibility, he enriched his portfolio with significant commercial experiences at leading firms. His expertise not only spans strategic development but also includes bridging partnerships, enhancing operational efficiencies, and fostering revenue growth.
His professional timeline is defined by roles at:
- Gbet;
- Metric Gaming;
- BragBet;
- Boylesports,
Mcsorley highlights the importance of 24/7 racing content
In a recent statement, McSorley voiced his appreciation for being part of the innovative team at SIS, underscoring the significance of their around-the-clock racing content. He keenly noted the necessity of ensuring continual enhancements to their offerings, aiming to elevate the overall product value. This dedication to quality and constant improvement signifies a steadfast commitment to meeting the evolving needs of their audience.
Andy Purkiss praises McSorley’s expertise at SIS
Andy Purkiss, Chief Operating Officer at SIS, recently lauded the exceptional product knowledge and commercial acumen of McSorley. He emphasized the organization’s dedication to delivering superior products to its partners, underscoring the impact of McSorley’s expertise on their success. The recognition by Purkiss reaffirms SIS’s commitment to excellence in the industry.
With an impressive repertoire, SIS leads in the racing sector, showcasing over 35,000 horse and 27,000 greyhound races annually from 170 global tracks. This robust offering generates a staggering 8,760 hours of compelling betting content, catering to operators across the globe, solidifying SIS’s position as a pivotal player in the betting and racing industry.
Annual racing overview by SIS
- 35,000+ Horse Races;
- 27,000+ Greyhound Races;
- 170 Racing Tracks Worldwide;
- 8,760 Hours of Betting Content Produced,
