Yield Sec founder and CEO Ismail Vali announced that Matt Zarb-Cousin has joined the team as the Senior Advisor for Government and Regulatory Affairs. Zarb-Cousin’s main focus will be assisting clients, including governments and regulators, in understanding the risks associated with illegal gambling.
Vali expressed his pleasure and pride in having Matt Zarb-Cousin on board, emphasizing his valuable insights and experience in helping legal stakeholders combat the existential threat posed by illegal betting, gaming, and lottery activities. He believes that Zarb-Cousin’s contribution will help protect our commerce and communities from the negative impact caused by illegal gambling.
Zarb-Cousin expressed his delight in joining the Yield Sec team and his eagerness to support legal stakeholders in eliminating crime and safeguarding tax revenue. He highlighted Yield Sec’s ability to provide solutions for all legal stakeholders, enabling them to work together effectively while protecting revenue, taxation, and consumer safety.
In addition, Zarb-Cousin pointed out the influence of certain stakeholders in perpetuating an inefficient licensing and regulatory model in the discourse around illegal gambling. He believes it is time for those who seek to promote a contained and commercial marketplace for online gambling to have a stronger voice.
Yield Sec is an actionable intelligence platform that assists the legal industry, government, regulatory agencies, and advertisers in combating illegal gambling. The platform has observed significant increases in unregulated and illegal betting activity during the 2022 Fifa World Cup. According to Yield Sec, in many monitored jurisdictions, black market traffic, engagement, and commercial conversion have doubled year-on-year.
Ismail Vali highlighted Zarb-Cousin’s reputation for his bold and innovative perspectives in the tech industry and his commitment to the public good. Vali stated that both he and Zarb-Cousin value the clear distinction between all legal stakeholders within a regulated jurisdiction and criminal infiltration from the black market.
