Lisiecki is being promoted to the position of head of program and sales growth at IWG, after serving as vice-president of North America for five and a half years. He will also continue to oversee strategic partnerships and product management with North American lotteries. Prior to joining IWG, Lisiecki held the position of product director at William Hill for less than a year, and he also spent over eight years in various roles at Michigan Lottery, including digital products director.
Lisiecki expresses his excitement about the e-instant category and innovation in the ilottery sales channel. He is eager to partner with lottery customers to support their momentum and explore further opportunities. IWG CEO Rhydian Fisher praises Lisiecki’s contribution to the company’s success and the growth of the einstant category in North America. Fisher believes Lisiecki will be a valuable resource for customers worldwide.
