In his new role at Sport & Casino, Törn will be responsible for leading customer relationship management, performance marketing, and various digital marketing initiatives. He will oversee SEO, social media, programmatic advertising, and automated and conversion-rate marketing. Törn joined TUI in 2014 and held various positions, including partner sales manager and head of sales for the Nordic division. During this time, he focused extensively on digital marketing and led a successful digital transformation. This experience and expertise made him the ideal candidate for Svenska Spel, where he will drive the company’s data-driven, automated, and personalized customer communication strategies.
Petra Blixt, head of sales and marketing at Svenska Spel Sport & Casino, expressed her excitement about Törn joining the team and emphasized the importance of his role in their journey of change. She highlighted the team’s mission to create value and efficiency through data-driven communication and customer engagement. With Törn’s strong background in the travel industry and digital business, he is well-equipped to lead cross-functional teams between market, tech, and UX.
Törn shared his enthusiasm for joining Svenska Spel and his commitment to enhancing the company’s digital presence. He emphasized the focus on data-driven communication and the goal of offering customers a unique and engaging gaming experience. As the leader of a team of digital sales experts, Törn will drive the development and implementation of data-driven communication strategies and foster innovation and growth.
Prior to his work at TUI, Törn founded Ability Media Group, a consultancy specializing in digital marketing, communication, and business development.
