Games Global has inked an exclusive partnership with UFC, the premier mixed martial arts organization, to develop branded content inspired by the renowned sports brand.
Over the next three years, Games Global will create unique UFC-themed slot games, with the first title set for a global release in July following an exclusive soft launch in May.
UFC, a globally recognized sports brand, boasts over 700 million fans and approximately 260 million social media followers. The organization hosts more than 40 live events annually in some of the world’s most prestigious arenas and broadcasts to over 975 million TV households across more than 170 countries.
Given the overlapping target audiences of UFC and Games Global, this deal offers numerous partnership opportunities, including collaboration on new game titles. The aim is to attract new players and fans, with UFC promoting and supporting the game launches through its extensive global marketing channels.
Andy Booth, Chief Product Officer at Games Global, stated: “Games Global is excited to announce this knockout partnership with UFC, bringing the Octagon to life in multiple epic slot titles over the next few years. This exclusive deal allows us to create UFC-themed online slots for millions of UFC fans who share our passion for action and excitement.
“Partnering with UFC, one of the world’s most popular sports brands, is a significant milestone for us, and we look forward to showcasing our first title to the world soon.”
Tracey Bleczinski, Senior Vice President of Licensing at UFC, added: “We are always seeking innovative ways to engage with our passionate global fanbase. This exciting new partnership with Games Global enables us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot games.
“We believe these games will be a hit with fight fans everywhere, and we are proud to collaborate with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
