As part of his new role at EveryMatrix, Longhurst will be responsible for commercial strategy, including account management, sales, and marketing. He will closely collaborate with each of the group’s business units. Longhurst joins EveryMatrix from Sportingtech, where he served as MD. Previously, he held positions as CCO at Pronet Gaming, commercial director at SBTech, and business development manager at Sporting Solutions. Longhurst replaces Stian Hornsletten, who will become CEO of the company’s games division. Prior to his career in the gaming industry, Longhurst was the CEO of human capital acquisition company Farrell Longhurst and had various roles in the oil and gas executive search and contracting business.
Longhurst has expressed his excitement about joining EveryMatrix during this period of growth, highlighting the numerous opportunities in both established and new markets such as LatAm. He is particularly interested in leading the commercial strategy for the company’s turnkey platform offering. EveryMatrix CEO Ebbe Groes welcomed Longhurst’s appointment, emphasizing his extensive experience and knowledge in the industry. Groes believes that Longhurst’s expertise will contribute to the company’s growth goals for the future.
