Altenar has appointed Charlie Williams as their new commercial director. In this role, Williams will be responsible for overseeing marketing, lead generation, sales management, and strategic partnerships. His main focus will be on promoting and expanding the company’s commercial activity, with the goal of increasing revenue and driving growth.
Prior to joining Altenar, Williams held senior commercial and operational positions at various B2B igaming suppliers. He also founded a consultancy firm specializing in providing C-Level advisory services.
Dinos Stranomitis, Altenar COO and co-founder, expressed his delight at Williams’ appointment, stating that he believes Williams will be a valuable asset to the company. Stranomitis described Williams as having an entrepreneurial mindset and strong leadership skills, emphasizing his ability to be a creative strategist with excellent organizational abilities that will improve overall team performance.
Williams shared his excitement about joining Altenar and outlined his plans to contribute to the company’s growth. He highlighted the importance of maintaining global focus, particularly in Europe and LatAm, while also increasing penetration in the UK, Nordics, and North American regions. Williams also expressed interest in pursuing business opportunities in newly regulated markets and exploring potential strategic partnerships in the African market.
In January, Altenar entered the Belgian market through a partnership with Starcasino, further expanding their reach and presence.
