Capitol Broadcasting Company, based in North Carolina, owns WRAL.com and its subsidiary WRALsportsfan.com. As North Carolina prepares to publish regulations for online sports betting before 8 January 2024, the partnership with XLMedia aligns with their strategic objective of expanding their North American reach and media partnership business.
XLMedia CEO David King expressed excitement about the acquisition, stating that it provides the affiliate with more opportunities in the market. Adding another prominent publisher in North Carolina, a state with a strong presence in professional and college sports, is seen as a crucial revenue opportunity for both companies.
Chris Weatherly, VP of digital at Capitol Broadcasting Company, also expressed excitement about the partnership with XLMedia. WRAL Digital is looking forward to working with XLMedia’s experienced team to create relevant and engaging sports betting content for their audience. With high anticipation and demand for this content in 2024, partnering with XLMedia gives them a significant advantage.
