Sydney authority collaborates with marketing affiliates to launch opt-out scheme for betting ads with local sports teams

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Australian rules football club Sydney Swans and A-League football team Macarthur FC have both signed up to the scheme, through which they have agreed to not accept any gambling-related sponsorships.

The teams have also committed to educating their staff, players, and supporters about the risks associated with gambling.

The New South Wales Office of Responsible Gambling signed a similar agreement with Cricket NSW in October last year.

The authority is now in talks with other codes and clubs, with the aim of announcing more sign-ups later this year.

“We now have four major agreements across three of the most popular codes after starting with cricket; that really speaks to clubs recognizing their role in looking after their fans and their communities,” director of the Office of Responsible Gambling Natalie Wright said.

“Sport is a big part of our Australian culture, and it should be enjoyed without having to experience gambling advertising as part of a match.”

Sydney Swans chief executive Tom Harley added: “The focus of our partnership is on addressing the normalization of sports betting and as part of this, Swans matches at the SCG will not feature gambling advertising or sponsorship Tom Harley, Chief Executive Officer of the Sydney Swans said the club was thrilled to be working in partnership with the NSW Government’s Reclaim the Game initiative to raise awareness of the risks associated with gambling.

Macarthur FC chairman Gino Marra also said: “As a club, we want to ensure we are looking after the well-being of our members, fans, and the wider community. This partnership does just that.”

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Henri Welsh is a seasoned writer with a deep passion for the world of gambling and online gaming. With over a decade of experience in the industry, Henri has cultivated an extensive knowledge of casinos, sports betting, poker, and the rapidly evolving landscape of online gambling. His writing is marked by a keen analytical eye and a talent for breaking down complex topics into engaging, accessible content. Henri's articles provide readers with insightful strategies, industry trends, and in-depth reviews, helping both novices and seasoned players make informed decisions.
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