The deal will run for three years and will grant Svenska Spel Sport & Casino access to official data and streams from Swedish harness races. This new partnership will allow Svenska Spel to support the development of trotting in Sweden and launch new trotting betting products. Trotting betting is already available on Svenska Spel Sport & Casino through an existing deal with France’s Pari-Mutuel Urbain (PMU).
“We have a successful history of delivering unique and in-house sports products, and we will continue to do so now with this collaboration in place,” said Svenska Spel Sport & Casino CEO Fredrik Wastenson. “This is also an important first step towards being able to participate in and develop the sport that we have been looking forward to for so long.”
Svensk Travsport CEO Maria Croon added, “We look forward to the collaboration with Svenska Spel Sport & Casino, a large and important player in the gaming market. We have high hopes that this can further increase interest in the trotting sport in the future.”
