Under the agreement, Stake will serve as the new title sponsor for Alfa Romeo’s Formula One team for the 2023 season. This partnership will involve developing targeted promotional activities for races in various countries around the world, as the upcoming season will feature 24 races across 22 countries. These activities may include special car designs in key markets and street demonstrations.
According to Sauber Group CEO Andreas Seidl, this collaboration with Stake highlights the growing interest in Formula One and the significant exposure it can offer. The Alfa Romeo F1 Team Stake is excited to join a portfolio of sports and entertainment brands and looks forward to the activation programs that Stake will introduce for the fans.
The co-founder of Stake, Bijan Tehrani, stated that the Alfa Romeo F1 Team Stake partnership will enhance fan engagement through brand integration and activation. They are fully dedicated to creating unique experiences and increasing audience engagement in the digital realm during race weekends.
This partnership marks Stake’s latest venture in the sports industry, as the brand has already established deals with other entities such as Everton, an English Premier League football club, and the Ultimate Fighting Championship. In addition, Stake has expanded its live streaming capabilities for the English FA Cup and partnered with three lower-league clubs participating in the competition, including Cardiff City, Sheffield Wednesday, and Gillingham.
