The recent partnership between Sportsbet.io and São Paulo FC marks the club’s largest sponsorship agreement in its history. As one of the leading marketing affiliates in the international football market, Sportsbet.io has made its biggest investment to date in Brazilian football through this deal.
The announcement of the sponsorship was made by Denilson, former São Paulo player and Sportsbet.io ambassador in Brazil, on the club’s official social media pages. As part of the agreement, Sportsbet.io’s logo will be prominently displayed on the shirts of the São Paulo FC men’s team, both on the front and back, as well as on the shoulder and back of the women’s team strip.
São Paulo FC’s executive director of marketing, Eduardo Toni, expressed his delight with the partnership, stating that it signifies the club’s ongoing efforts to enhance their brand. Justin Le Brocque, head of marketing at Sportsbet.io, also shared his confidence that both sides will benefit greatly from this collaboration and that the São Paulo fans will embrace the partnership.
In addition to the São Paulo FC sponsorship, Sportsbet.io has established several other notable partnerships with football clubs, including shirt sponsorship deals with Southampton and Watford, as well as an official betting partnership with Arsenal.
