Customers of Colbet, in which Betsson acquired a 70% stake in last year, will now have access to Scientific Games’ portfolio through OpenGaming. OpenGaming allows customers to access both the supplier’s own games and content from third-party suppliers such as Big Time Gaming and ReelPlay. This partnership will strengthen Bettson’s presence in Latin America, following its recent acquisition of Inkbet.
Betsson Group director of gaming Ciara Nic Liam stated, “It is important for us to offer a premium experience to players in Colombia. By launching with one of the industry’s pre-eminent content aggregation platforms, we can do exactly that. With the addition of Scientific Games’ in-house content and titles from leading studios in the initial roll-out phase, we can continue to present our customers with an ever-growing content catalogue with widespread appeal.”
Dylan Slaney, senior vice president gaming digital at Scientific Games, commented, “Betsson Group has big plans for Colombia and the LatAm region. We are confident that our offering will appeal to its players across a wide demographic. This partnership represents the first step for OpenGaming in a vibrant market. Our goal is to build sustainable success across LatAm, which is one of the most important growth areas in the world for the iGaming industry.”
