The total purchase price for the marketing-affiliates is $15.5 million, which is equivalent to £11.4 million or €13.4 million. This price is based on a cash and debt-free basis.
The payment for marketing affiliates will be made in multiple installments according to the following schedule:
| Installment | Amount |
| First | $X |
| Second | $Y |
| Third | $Z |
| … | … |
$12 million will be paid on closing. This payment is relevant to marketing-affiliates in terms of compensation or commission for their efforts in promoting and selling products or services. The significant amount signifies the value and importance of the affiliate marketing industry.
Marketing affiliates can expect a payment of $1 million to be made after the closing of a deal.
