Starting from the 2022 F1 season, PokerStars and Red Bull Racing have entered into a partnership agreement. As part of this deal, PokerStars will receive branding on the team’s cars and race suits, gaining visibility and exposure.
In addition to the branding benefits, PokerStars and Red Bull Racing will collaborate to provide a wide range of experiences, promotions, competitions, and content for fans. This collaboration will cover PokerStars’ complete offering of PokerStars Casino, PokerStars, and PokerStars Sports products.
Team principal and chief executive of Red Bull Racing, Christian Horner, expressed his excitement about this new partnership and highlighted the constant evolution in the sport, not just in terms of cars but also in reaching the global fanbase through new technologies.
Flutter International’s chief executive, Dan Taylor, emphasized the synergy between Red Bull Racing and PokerStars, noting their shared ethos and vision in providing an exceptional experience for fans and players. Taylor also highlighted PokerStars’ vision of creating the world’s most epic casino and expressed the anticipation of working with the team in the upcoming 2022 season.
