Shaquille O’Neal, also known as Shaq, will be featured in PointsBet’s new marketing campaign targeting the Australian market. The campaign will be visible on television, digital platforms, mobile devices, and social media. Shaq is a former professional basketball player who played for six teams in the NBA during his career and won the NBA Championship three times with the Los Angeles Lakers and once with the Miami Heat. He was also named the NBA Finals Most Valuable Player three times. O’Neal expressed his excitement about partnering with PointsBet, the leading online sportsbook provider in Australia, and the growing popularity of responsible sports betting.
PointsBet’s Chief Marketing Officer and co-founder, Andrew Fahey, stated that Shaq was the ideal choice to represent the PointsBet brand in Australia due to his iconic status in both sports and entertainment. He also highlighted the increasing interest in US sports, especially professional basketball, as the fastest-growing betting sport in Australia. PointsBet recently signed a multi-year agreement with the NHL franchise, the Detroit Red Wings, before entering the Michigan market.
