PointsBet Canada has secured a deal to be featured on all Redblacks jerseys during the upcoming 2022 CFL season, starting on 9 June. Additionally, their branding will be visible throughout TD Place stadium, where they will also be the presenting sponsor of the PointsBet Sideline Club.
This partnership comes as PointsBet prepares to launch in the newly regulated Ontario online gambling market on 4 April, alongside other licensed operators such as Bet365, FanDuel, and Unibet. LeoVegas, Rush Street Interactive, and other major players in the industry are also set to go live in Ontario.
Scott Vanderwel, CEO of PointsBet Canada, expressed excitement about working with the Redblacks franchise and bringing a new form of entertainment to fans. Mark Goudie, president of Ottawa Sports and Entertainment Group, emphasized the importance of partnering with a Canadian operator who shares a love for the CFL and values the passion of Redblacks fans.
The collaboration between PointsBet Canada and the Redblacks aims to enhance the game experience for fans at TD Place and foster an innovative relationship within RNation.
