The partnership agreement between PlayUp and the New Jersey Devils includes various marketing opportunities aimed at engaging New Jersey sports fans. PlayUp will become the presenting partner of the Devils’ redesigned PlayUp Studio, as well as the Season Preview Show and the Pre-Game Live Show that airs before home games. Additionally, PlayUp will establish a branded sports lounge at the Prudential Center arena and have prominent visibility throughout the arena, including a TV-visible dasher board, a corner in-ice logo, and virtual signage.
Laila Mintas, the US Chief Executive of PlayUp, expressed excitement about this partnership being the first with a US sports team. Mintas highlighted the importance of engaging New Jersey sports fans as PlayUp prepares to launch its mobile sports betting app in the Garden State. Acknowledging the success of the Devils’ innovative content during the off-season, PlayUp looks forward to connecting with fans during this historic season.
Source: iGB North America
