Planet Sport is expanding its presence in the marketing-affiliate sector by collaborating with operators, suppliers, and affiliates in the region. The company will initially focus on providing content related to cricket, football, tennis, hockey, badminton, and esports. The content will be available in English and Hindi, written by native speakers located in India.
In addition to content, Planet Sport will offer website and app design and development services. The company will also provide its proprietary live score center, ensuring up-to-date sports information. Planet Sport has already secured its first client in India and is currently engaged in discussions with various brands.
Dean Rayson, the head of sales at Planet Sport, expressed excitement about entering the Indian market, emphasizing its great potential for their B2B products and services. Rayson highlighted the unique aspect of offering editorial content in Hindi as a differentiating factor from competitors.
Recently, Planet Sport introduced Planet Vision, a live casino cross-sell tool designed to enhance engagement between operators and customers. This tool enables the integration of video and live odds streams into the live casino environment, providing uninterrupted entertainment and betting opportunities.
