The partnership between Chelsea and Parimatch Tech will run for three seasons, starting from the 2021-22 campaign. As a marketing affiliate of the club, Parimatch Tech will have access to various digital, social, and logistical assets of Chelsea, providing both parties with branding opportunities.
According to Parimatch Tech co-chief executive Roman Syrotian, this partnership is a perfect match as Chelsea’s unique style, determination, and charisma align with Parimatch Tech’s passion for sport and ambition.
Chelsea’s chief executive Guy Laurence expressed excitement and pride in this partnership, highlighting the success of both Parimatch’s expansion and Chelsea’s achievement as European champions.
This deal comes after Parimatch Tech recently rebranded from Parimatch, focusing more on its B2B marketing and technology solutions. The rebrand emphasizes their technological transformation from a traditional retail bookmaker in Ukraine to their growing online presence. Parimatch also obtained the first sports betting license in Ukraine’s re-legalized gambling market earlier this year.
