Often, people mistaken LinkedIn for Facebook or Twitter and post personal content on it. However, LinkedIn is not the appropriate platform for such posts. The casino industry, in which I have worked, is highly relationship-driven, with a focus on personal connections. We know various details about each other, creating a sense of camaraderie. While LinkedIn should resemble Facebook in some ways, politics and religion should generally be avoided as topics of discussion. Injecting personality and passion into our LinkedIn posts can make them more engaging and interesting. It is important to use social media to build our network, as it can be useful in finding new opportunities or receiving support when needed. Understanding the algorithm and tailoring our posts to cater to it is essential. LinkedIn sorts posts into high quality, low quality, and spam categories, so it is best to create fewer, high-quality posts rather than numerous subpar ones. Engaging with the posts of others, using keywords and hashtags, and posting consistently are key factors in optimizing post metrics. By combining algorithmic insights with personal passion and personality, LinkedIn can become a better platform for all users.
Jon Bruford, who has extensive experience in the gambling industry, is the publishing director at The Gaming Boardroom. He shares his free time with his dog, who has a sensitive stomach, and enjoys learning about stain removal.
