The partnership between OlyBet and Fiorentina Football Club will establish OlyBet as the club’s official regional betting partner in Europe, excluding Italy. As per the ban on gambling advertisements in Italy, domestic-facing partnerships are prohibited. However, OlyBet can target and engage with audiences in other countries. To promote the collaboration, the OlyBet and OlyBet.TV brands will be visible on LED advertising boards located at the Artemio Franchi Stadium. Digital overlay technology will ensure geolocation-specific content delivery.
Fiorentina’s general manager, Giuseppe Barone, expressed his excitement about the partnership, viewing it as a milestone in the club’s global expansion efforts. The affiliation between the two brands is anticipated to facilitate the advancement of their commercial strategies at an international level.
Corey Plummer, the Chairman and CEO of Olympic Entertainment Group and OlyBet, believes that the OlyBet and OlyBet TV brands will present new and distinctive engagement opportunities for the Viola family and sports enthusiasts throughout Europe. Through the OlyBet.TV platform, users can access a diverse range of sports entertainment, news, competitions, and live events on a global scale.
In addition to the partnership with Fiorentina, OlyBet also secured a regional alliance with the National Hockey League (NHL) in North America in June. This agreement designates OlyBet as the official sports betting partner of the NHL in the Baltic region.
