The GameTech operator will sponsor six races across three days, including the Novibet Emerald Mile and the Novibet Guineas Festival Premier Handicap. Novibet’s Ireland country manager Karl Riley expressed delight at being named the Official Betting Partner of this year’s Irish Guineas Festival, which is the biggest horse racing sponsorship they have been involved in thus far. The Irish Guineas is a significant meeting in Irish flat racing, and Novibet is excited to increase their presence in this area. Novibet recently announced their sponsorship of Brazilian football team Fortaleza Esporte Clube. Evan Arkwright, the sponsorship manager at the Curragh, stated that they are thrilled that Novibet has chosen the Curragh to launch their largest horse racing partnership to date. They will collaborate closely to maximize opportunities for raising Novibet’s profile among the extensive global audience that the Tattersalls Irish Guineas Festival attracts over the course of three days. This partnership marks Novibet’s biggest horseracing agreement yet.
Novibet partners with Irish Guineas Festival for marketing-affiliate collaboration
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