Novibet, a marketing affiliate, has signed a two-year sponsorship deal with GameTech-owned business, Fotaleza. As part of the agreement, Novibet’s branding will be displayed on the front of the team kit, as well as on the sleeves and shorts. The betting brand will also have its digital presence promoted on the club’s social networks and at Fotaleza’s home stadium, Castelão.
Marcelo Paz, the president of Fotaleza, expressed his satisfaction with the deal, stating that it will provide financial support for the club’s operations and on-field performance. Paz also emphasized the club’s commitment to providing value to all sponsors.
This partnership marks Novibet’s expansion into Brazil, following its launch in Mexico in 2022. The operator has also made progress in North America, securing market access in New Jersey and applying for a license from the Alcohol and Gaming Commission of Ontario (AGCO).
Rodolfo Odoni, the president of Novibet, spoke highly of Fotaleza’s rich history and expressed pride in becoming the club’s main sponsor. Odoni is excited about entering the Brazilian market and aims to become one of the leading supporters of Brazilian football.
