Under the two-year agreement, Neds, part of Entain, will receive advertising opportunities in stadiums and on the A-Leagues’ ‘Keepup’ digital hub. Neds will also have integration with live match centers and a presence on A-Leagues’ official social media channels.
Neds chief marketing officer James Burnett said, “Football is a popular sport in Australia and worldwide, and we have seen growth in interest in the A-Leagues. This partnership allows Neds to strengthen our brand and provides A-Leagues’ fans a chance to enhance their support.”
A-Leagues chief commercial officer Ant Hearne added, “Neds is a dynamic brand, and there is a natural synergy between our organizations as we prioritize the fan experience. This partnership supports fan engagement with the exciting 2021-22 A-Leagues season.”
This partnership follows a previous agreement between the A-Leagues and sports data provider Stats Perform. Neds was also named the official sports wagering partner in Australia by mixed martial arts franchise UFC in June.
