Brokered by the Infront agency, the deal with mycasino will serve as an official sponsor for CHL games in Switzerland starting from the 2021-22 season.
The agreement allows mycasino to advertise at home games for the league’s Swiss teams and benefit from digital activations and rights.
Mycasino’s logo will also appear in highlight videos featuring Swiss teams that are published on the CHL’s social media channels.
CHL chief executive Martin Baumann praised mycasino as a leader in its market, known for providing innovative and high-quality products and services.
In another digital agreement, the CHL has partnered with Swiss sports betting platform Sporttip.
This partnership will introduce a Sporttip betting widget tailored to Swiss fans, displaying live odds of their favorite CHL teams on the CHL’s website and official app in Switzerland.
