Marketing-Affiliates: Establishing Presence in Emerging Markets

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Andrei Beu, the commercial director of Gamingtec, discussed the company’s evolution from a B2C entity to a B2B focus over the past decade. Gamingtec now primarily operates in the B2B space, with a renewed emphasis on emerging markets.

Since joining in November 2021, Beu has played a key role in Gamingtec’s B2B strategy. He brings extensive industry experience, having previously worked at EveryMatrix, BetBrain, and HUDstats, an esports data company.

Gamingtec’s market presence is mainly focused on emerging markets, where the company has gained popularity. However, they also value established regulated markets, particularly those where they have offices, such as London and Ukraine.

Like many other iGaming companies, Gamingtec is closely monitoring the potential of Latin America. Beu sees this region as having significant market potential and opportunities for innovation. Countries like Brazil, Peru, Chile, and Colombia already have a proven concept and regulatory frameworks in place.

In addition to Latin America, Gamingtec also has its sights set on Africa. Beu predicts that the continent will garner more attention in the coming years, especially as new technologies emerge. Africa presents untapped opportunities for the company, particularly as many markets in the region still heavily rely on land-based gaming.

Gamingtec’s focus on B2B has led them to regularly add new content to their platform. They recently formed a partnership with slots provider Fugaso, aiming to expand in emerging markets and enhance their offerings in existing ones.

In a competitive market, Gamingtec differentiates itself by prioritizing personalized customer experiences. They strive to tailor their white label/turnkey solutions to meet the unique needs of each client.

No matter how Gamingtec expands, Beu emphasizes that the client is always at the center of their business. They aim to guide their clients to success and provide exceptional support.

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Jamie Becker is a highly regarded writer with a fervent passion for gambling and online gaming. With over a decade of experience in the industry, Jamie has established himself as a knowledgeable and trusted authority, covering a wide range of topics from casinos and sports betting to poker strategies and the latest trends in online gambling. His writing is noted for its meticulous research, clarity, and engaging style, making complex subjects easy to understand and enjoyable for readers of all levels. Jamie’s articles provide in-depth reviews, expert tips, and up-to-date industry insights, helping gamblers make well-informed decisions and enhance their gaming experiences.
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