LiveScore has announced a partnership with Cristiano Ronaldo, the renowned footballer, in a deal set to launch at the rearranged 2020 Uefa European Championship. The partnership will extend for at least two football seasons, encompassing the highly anticipated 2022 World Cup. As part of this collaboration, LiveScore will roll out a global above-the-line creative campaign, showcasing their first-ever TV spot and an extensive digital initiative. Additionally, Ronaldo’s image will be prominently featured across LiveScore’s digital inventory and content.
Cristiano Ronaldo expressed his excitement about teaming up with LiveScore, stating that both he and the brand share a drive to be the best in their respective fields every day. He is eager to bring together their combined audiences of football fans, delivering incredible content, memorable moments, and awe-inspiring goals during this new phase of his career.
Ric Leask, the managing director of LiveScore, highlighted Cristiano Ronaldo’s unparalleled status as a sports icon who continues to captivate fans worldwide with his exceptional abilities on the field. Leask emphasized that Ronaldo’s game perfectly aligns with the LiveScore brand, known for its speed, reliability, and simplicity, thus making the partnership even more authentic and suitable for their business.
