Under the agreement, Betsson will acquire certain branding rights, benefit from perimeter board signage and video boards in stadiums, press backdrops, and banners on the competition’s official website and mobile app. Betsson will be the exclusive sponsor of the ‘Match Line Up’ for all 28 matches and the ‘Player of the Week’ polls on Copa America’s official social media channels. Moreover, Betsson will be able to use certain Copa America branding assets for Colbet, its Colombian-facing gambling brand, during the tournament when the Colombia national team is playing.
“This is a fantastic opportunity for Betsson to enhance its brand awareness in the markets we operate in,” said Betsson’s operations chief executive Jesper Svensson. “We recognize that Copa America is a highly significant event and holds great popularity in Latin American countries and beyond.”
Conmebol’s commercial director, Juan Emilio Roa, added, “We consider this partnership a milestone in Conmebol Copa America history. It brings football enthusiasts together through their passion for sports and joyful experiences with their national teams’ performance in the world’s most traditional national teams competition.”
This collaboration with Copa America is part of Betsson’s ongoing efforts to strengthen its presence in Latin America. In April, the operator acquired a 50% stake in JDP Tech, a software development business that owns a proprietary technology platform for handling payments in Latin America. Additionally, Betsson announced in April that it would enter the Mexican market through a partnership with local land-based operator Big Bola Casinos. The operator is also actively operating in Brazil, Colombia, and Argentina, with a notable presence in Peru.
