Under the three-year deal, BK8 branding will appear on the front of players’ shirts through to the end of the 2025-26 season.
BK8 will invest in brand activations and benefit from advertising opportunities at Villa Park, the team’s home stadium.
These advertising assets will be given to charitable organizations to display promotional messages.
Additionally, BK8 will make a contribution to a local charity for every adult third shirt sold.
BK8 EMEA managing director Michael Gatt said, “Being able to give back to the supporters for their dedication is a significant reason why we want to be involved with Aston Villa.”
The partnership with Aston Villa aligns with BK8’s commitment to working closely with partners’ local community initiatives and delivering on their ambitions in this area.
Villa spokesperson added, “We look forward to exciting collaborations that will help grow both brands, particularly in Southeast Asia.”
Despite the Premier League’s ban on gambling sponsorship, Villa’s deal with BK8 will continue until the end of the 2025-26 season.
The Premier League plans to develop a new code for responsible gambling sponsorship in collaboration with other sports.
Newcastle United recently downgraded their sponsorship deal with offshore gaming operator Fun88 to focus on growth in Asia.
