The 2020-21 Euroleague season presents an exciting opportunity for Dafabet, as it marks their first sponsorship deal in basketball. As part of the agreement, Dafabet gains the right to use the league’s intellectual property in Asia. Additionally, their brand will be integrated into Euroleague and EuroCup broadcasts and featured on the league’s social media channels.
Euroleague Basketball president and chief executive, Jordi Bertomeu, expressed his satisfaction with Dafabet joining their family of partners. He highlighted the ability of Euroleague to attract a wide and diverse audience of devoted fans globally. The partnership with Dafabet, along with other partners from non-traditional markets, further demonstrates the attractiveness of the basketball played in the EuroLeague and the EuroCup.
This partnership adds to Dafabet’s extensive list of clubs and leagues they sponsor, including Celtic, the Scottish Premier League champions, Cadiz, a Spanish La Liga club, and Norwich City, an English Championship team.
Dafabet’s chief executive, Dimitris Karatzas, stated that their agreement with Euroleague is their first venture into basketball, and they anticipate a long and successful partnership with the highly professional organization.
John Cruces, Dafabet’s head of sponsorship, emphasized the global popularity of basketball, making it one of the most followed sports across all continents. He believes that partnering with Euroleague Basketball will help Dafabet increase their global footprint.
