Under the deal, RushBet will be the exclusive wagering partner of LaLiga in Colombia. This partnership allows RushBet to have access to LaLiga intellectual property such as team logos and jerseys. They will also feature LaLiga players, including Radamel Falcao, in promotions and advertisements.
RushBet will provide its customers in Colombia with exclusive hospitality packages. In addition, they will launch new, LaLiga-related content across TV and digital channels to enhance the entertainment experience for their players.
“We are committed to offering our players the best content and high-quality entertainment, and this partnership aligns with those objectives,” said Omar Calvo, General Manager of RSI Colombia.
“LaLiga is a highly-watched league in Colombia and worldwide, and we want to bring Colombians even closer to this important league,” Calvo added. “Integrating LaLiga media properties with RushBet marks an exciting time for our company here in Latin America.”
Julián Gómez, LaLiga’s delegate in Colombia, emphasized that this agreement would enable LaLiga to connect more intimately with fans in Colombia and share the passion and adrenaline of the league. He also expressed excitement about sharing the emotion of LaLiga with RushBet’s consumers in Colombia.
