The marketing-affiliate partnership between the Panthers and BlueBet has resulted in an immediate renaming of the stadium to BlueBet Stadium for a period of two years. At the moment, the Panthers hold the third position in the 2021 NRL table, having emerged victorious in their first two matches of the season. Although they finished on top in the 2020 NRL, they were defeated by Melbourne Storm 26-20 in the grand final.
The Panthers’ decision to grant the naming rights of their home ground to BlueBet was driven by the financial challenges posed by the ongoing impact of Covid-19. The generous investment from BlueBet made this opportunity too good to pass up, according to Panthers CEO Brian Fletcher. The team is thrilled to welcome BlueBet to their family and promises to provide their members and fans with exciting moments at BlueBet Stadium.
BlueBet founder and executive chairman Michael Sullivan expressed confidence in the Panthers’ potential and their commitment to support the team by investing in BlueBet Stadium. Sullivan acknowledged the significance of the spiritual home of the club for the Panthers family and expressed pride in being associated with it through their name and brand.
