MP Michael Van Nipsen introduced a motion in December, calling on the government to implement new advertising restrictions that would ban all untargeted ads. This motion has raised concerns about the impact of tightly regulated advertising market policies on the goals of the games of chance policy, contributions to charities and sports, sponsorship, and land-based games of chance. It is also important to ensure that any tightening adheres to European law, particularly regarding the free movement of services and freedom of expression.
The new government, taking over today, along with the regulator de Kansspelautoriteit (KSA), should conduct a thorough analysis of the possibilities and effects of these advertising restrictions. It is essential to consider the delineation of ‘untargeted advertising’ and which media outlets will be affected. Operators are reminded of their obligation to adhere to strict advertising rules to protect socially vulnerable groups, including minors and young adults. The KSA should be responsible for implementing and maintaining a designated time slot for advertising.
The current media act already includes two windows that prohibit gambling advertising on radio and TV (6am to 9pm) and on TV for low-risk games (6am to 7pm). From February 1, 2021, all TV channels in the Netherlands will limit gambling ads to thirty seconds. MP Dekker, who will step down today, emphasized the importance of following these rules. Franc Weerwind is set to take over the role.
The online gaming market in the Netherlands was launched in October 2021.
