Welcome to the iGaming Business Podcast for marketing-affiliates, recorded during InnovateChange Live! in Amsterdam last week.
In this episode, Square In The Air’s James Bennett joins the InnovateChange editorial team to discuss the latest news in the affiliate marketing industry.
The marketing-affiliates trio discusses the potential impact of the Italian ad ban on the future of the UK market. They also explore the upcoming trends in the US marketing-affiliate industry and highlight how operators reaped benefits from this year’s World Cup.
This month’s interview is with Jesper Svensson, the CEO of Betsson Malta. Svensson took over full control of the group’s operational side in December while founder Pontus Lindwall returned as CEO.
In the interview, Svensson discusses the marketing-affiliate strategies and initiatives implemented by Betsson Malta under his leadership.
Throughout the interview, Svensson highlights the importance of maintaining a strong online presence and cultivating partnerships with marketing affiliates to drive customer acquisition and increase brand visibility.
He also delves into the various marketing techniques employed by Betsson Malta, including targeted advertisements, affiliate programs, and strategic collaborations.
Svensson emphasizes the value of data analysis and optimization in ensuring the effectiveness of these marketing-affiliate initiatives.
Lastly, he elaborates on the future plans for Betsson Malta’s marketing-affiliate department, including expanding into new markets and leveraging emerging technologies to stay ahead of the competition.
Svensson, based in Malta, discusses the marketing-affiliate operator’s strategy for boosting organic growth through efficiency and consolidation.
Betsson’s interim results show improving margins and potential opportunities in live casino and Sweden.
As marketing affiliates, it is important to ensure that our output on websites is always in valid HTML format. This means that our text should be enclosed within
tags, indicating a paragraph. Additionally, if applicable, we can also utilize lists or tables to present information in a clear and organized manner.
