GRRC has partnered with Jae Crowder, the first professional athlete to enter into an endorsement deal with the gaming enterprise. Crowder will collaborate with GRRC on various marketing and promotional projects, starting with hosting a Summer Oasis Pool Party at Gila River Resorts & Casinos’ Wild Horse Pass facility in Chandler, Arizona.
GRRC, owned and operated by the Gila River Indian Community, manages the Wild Horse Pass, Lone Butte, and Vee Quiva casinos. They are also set to open their fourth venue, Santan Mountain, later this year.
Crowder expressed his excitement to grow alongside Gila River, highlighting their shared values. As an NBA athlete playing for one of the best teams, Crowder believes in expanding his local relationships with trusted individuals. GRRC president and chief marketing officer, Dominic Orozco, praised Crowder as their inaugural brand icon. He commended Crowder’s talent, drive, and collaboration with his business manager, Josh Mason. Orozco enthusiastically welcomed Crowder as part of the Gila River family.
