The supplier offers an automated marketing compliance solution for marketing-affiliates. This solution allows operators to scan web pages for content, including links and specific keywords related to the gaming industry. By using its rules engine, the solution analyzes snapshots from affiliate marketing campaigns and provides operators with information about the promotional content being used to promote their brand.
GiG, the provider of this tool, emphasizes its flexibility, allowing operators to set up their own criteria and checklist parameters that can be customized according to their specific market requirements.
Nano Casino, a partner of GiG, expressed their commitment to player satisfaction and compliance with different legislations in each jurisdiction, and they believe that partnering with GiG will help them achieve these goals more efficiently and comprehensively. Daniel Lilja, Nano Casino’s Head of Marketing, stated this.
Jonas Warrer, the managing director at GiG Media, added that it is now more important than ever for operators to ensure that their marketing efforts comply with market-specific legislations and global advertising standards. GiG is proud to have Nano Casino as their partner and to support them with their marketing compliance strategy using GiG Comply in 2021.
In July 2020, the intellectual rights to Nano Casino were transferred to Finnplay Group’s Viral Interactive B2B subsidiary from Global Gaming. Nano Casino is the latest brand to incorporate GiG Comply into its offering. LeoVegas and Betfred have also joined forces with GiG to include this compliance tool in their platforms.
