Under the terms of the agreement, the new partners plan to launch a messaging campaign that will infuse the game with a sense of fun. Fitzdares, a renowned betting platform, offers various ways for players to place bets, such as online, through text, and by phone. Additionally, Fitzdares operates a private club in Mayfair where members can enjoy live sports. Fitzdares CEO William Woodhams expressed excitement about this partnership, which has its roots in the 19th century and marks the collaboration between Fitzdares and London’s original football club. Woodhams also mentioned that the Fitzdares Club is an excellent place to watch football, second only to the Cottage. Moreover, in Mayfair, the club will introduce the Craven Cottage Pie to bring a taste of West London royalty to its menu.
Fulham FC’s sales director, Jon Don-Carolis, welcomed Fitzdares as the team’s official UK betting partner. Don-Carolis touted the shared heritage and commitment to innovation between both organizations, emphasizing their focus on providing a personalized experience for fans and audiences. The partnership between the world’s oldest bookmaker and London’s original football club is set to deliver a range of exciting and creative initiatives throughout the season.
This collaboration with Fitzdares is the latest in a series of betting operator partnerships announced by Fulham FC. In July, the team entered into a sponsorship deal with the Asian-facing operator W88. Fitzdares, acknowledged as the world’s oldest bookmaker, became a member of the Betting and Gaming Council (BGC) in August. Fitzdares CEO Woodhams stated that joining the BGC allows their medium-sized independent and boutique business to have a voice in the key decisions impacting the UK gaming industry.
