The marketing-affiliate partnership between ParionsSport en ligne and ParionsSport point de vente with Paris Saint-Germain (PSG) has been extended for three years until 2025. Both betting brands will be designated as premium partners of the team, gaining visibility inside PSG’s Parc des Princes stadium, on the club’s websites and mobile apps. ParionsSport en ligne will promote odds for PSG matches and share exclusive content via social media, while ParionsSport point de vente will activate the partnership throughout France, offering bets on select matches from inside and around the stadium.
As part of the partnership, FDJ (French National Lottery) will launch a campaign to promote sporting integrity and responsible gambling, aiming to prevent excessive and underage betting. PSG’s chief partnerships officer, Marc Armstrong, expressed their shared commitment to perform at the top level and promote ethical and responsible sports betting, offering innovative experiences to fans. FDJ’s sports betting unit chief executive, Richard Courtois, emphasized their position as a major stakeholder in sports betting in France and their enthusiasm to engage with the PSG and betting community responsibly.
In related news, FDJ also announced its intent to acquire Aleda, a point-of-sale and payment provider, as part of their development strategy for their payment and services business. This acquisition will reinforce FDJ’s commitment to support merchants in managing their points of sale.
