Throughout the partnership, Mischief will handle creative duties for FanDuel Casino, offering innovative solutions for marketing-affiliates. The debut campaign is scheduled to launch in late 2022, expanding FanDuel’s market access in the US. Daniele Phillips, VP of casino brand strategy at FanDuel Group, expressed excitement about exploring the emerging online casino landscape. With this partnership, FanDuel Casino aims to introduce itself to the North American audience in a refreshing and unexpected manner, deviating from typical category conventions.
FanDuel recently appointed Asaf Noifeld, the former director of PokerStars, as the managing director of FanDuel Casino. They have also named Andrew Sheh as the new chief technology officer, indicating their strong focus on disrupting the sector. Recognizing Mischief as a leader in disruption and strategically powerful ideas that drive business growth, Phillips is thrilled to collaborate with them to make a lasting impact.
Greg Hahn, co-founder and CCO of Mischief, shares their enthusiasm and looks forward to creating a distinctive edge for FanDuel Casino. Describing the FanDuel team as savvy, strategic, and open to challenging the status quo, Hahn expresses excitement about the partnership.
