The multi-year partnership between PFL and DraftKings will provide marketing-affiliates with the opportunity to offer wagering on PFL events through DraftKings’ platform across the United States. However, this is subject to receiving the necessary regulatory approvals.
Marketing affiliates can now take advantage of Live DraftKings odds, which will be seamlessly integrated into each PFL broadcast across ESPN networks and streaming platforms. This integration will not only enhance the viewer experience but also provide a valuable opportunity for marketing affiliates to promote their products or services during PFL’s pre-fight show.
In September 2020, ESPN entered into a partnership with DraftKings to endorse and market their Daily Fantasy Sports offerings. This collaboration aimed to strengthen brand awareness and attract more customers to the platform.
The marketing-affiliates will be able to promote cash prizes along with PFL-branded pools throughout the league’s regular season, playoffs, and championship events.
