The partnership between PartyCasino and McLaren Racing will officially launch on 23 May at the Monaco Grand Prix. As part of this collaboration, the PartyCasino brand will be prominently displayed on the halos of McLaren’s MCL35M race cars and on the helmet of McLaren F1 driver Daniel Ricciardo.
Through this partnership, Entain aims to provide its customers and McLaren fans with exclusive experiences and dedicated content via a new activation platform called Access. This platform will feature McLaren-themed casino content, competitions to win access to the McLaren Technology Centre, shared promotion through social media channels, and jointly developed marketing material.
In addition to offering exciting experiences, Entain also plans to explore strategies for promoting safer betting and gaming, leveraging McLaren’s expertise in maintaining control and managing risk.
Entain’s chief executive, Jette Nygaard-Andersen, expressed immense pride in partnering with McLaren Racing, a team known for their innovative and cutting-edge approach to providing thrilling entertainment. This partnership will enable Entain to create new content for PartyCasino and PartyPoker customers and expand the reach of these brands to new audiences.
Zak Brown, chief executive of McLaren Racing, emphasized the importance of fan entertainment and responsible excitement. He looks forward to the partnership with Entain and the exciting activities planned for fans and customers, starting from the Monaco Grand Prix.
