The rebrand extends to all divisions of Yolo’s business. Fintech and gaming investment opportunities are handled by Yolo Investments, IT services fall under Yolo Tech, and B2B partnerships are managed by Yolo Ventures. Yolo Entertainment oversees the company’s B2C gaming brands, such as Bitcasino and Sportsbet.io. Yolo Finance is responsible for activities related to blockchain, fintech, and banking rails.
In 2017, Sportsbet.io underwent a rebranding and secured several significant sponsorship deals. One of these arrangements involved a partnership with Brazilian football team São Paulo FC.
Yolo Group CEO Maarja Pärt stated, “I am thrilled and proud to announce the rebranding of our company to Yolo Group, symbolizing our commitment to constant progress. While the Coingaming brand served us well for many years, we believe that Yolo Group better represents our people, our business, and our vision as disruptors in industries beyond gaming.”
“Yolo Group aims to bring next-level innovation to gaming, fintech, blockchain, and various other sectors, while always prioritizing our customers. We believe in embracing opportunities and not settling for anything less because you only live once,” added Pärt.
