In a landmark decision this April, the Supreme Court of Spain has eased multiple restrictions previously imposed on Spanish licensees, granting them new marketing opportunities.
This pivotal ruling marks a significant shift in the regulatory landscape, allowing licensees to explore broader marketing avenues than ever before. The decision is set to invigorate the marketing strategies of many Spanish businesses, enabling them to reach wider audiences and engage more effectively through diversified channels.
Industry experts are hailing this move as a major boost for the Spanish market, predicting increased competition and innovation. As marketing-affiliate professionals, we anticipate this change will drive growth and greater consumer engagement.
In a significant shift in regulations, operators now have the green light to market to new players who have held an account for less than 30 days. This policy change opens new avenues for targeted marketing strategies.
Celebrity endorsement ban lifted
Adding to the marketing arsenal, the previous ban on celebrity endorsements has been removed. This development allows operators to collaborate with well-known figures, potentially boosting campaign reach and engagement.
Enhanced digital advertising opportunities
Operators can now also place ads on video-sharing platforms and social media channels, targeting users aged 18 and over. This expanded digital footprint is set to maximize marketing efforts, reaching a broader, more diverse audience effectively.
Codere Online’s CEO, Moshe Sher, foresees potential changes in the advertising landscape. Sher emphasizes that the current advertising permissions are temporary and may soon face legislative scrutiny.
Anticipated legislative changes
Sher predicts that members of parliament could introduce new laws aimed at reinstating the original advertising ban. According to Sher, the temporary relaxation of advertising restrictions was always intended to be short-lived.
Impact on the industry
The prospective regulatory changes could impact various sectors within the online gaming industry. Sher advises stakeholders to prepare for these potential legislative shifts.
Current permitted advertising channels:
| Channel | Status |
|---|---|
| Television | Permitted |
| Radio | Permitted |
| Online Ads | Permitted |
| Print Media | Permitted |
Codere Online is closely monitoring these developments and is committed to adapting its marketing strategies to comply with any new regulations.
Stricter Spanish regulations pose challenges and opportunities for marketing affiliates
Recent changes in Spanish regulations are tightening the screws on the marketing affiliates sector, necessitating substantial development efforts to stay compliant. According to Sher, these stringent measures are becoming increasingly demanding for operators. However, the relaxed advertising controls have offered temporary respite, resulting in a noticeable surge in revenue.
This dual-edged scenario presents both challenges and opportunities. Marketing affiliates operating in Spain must brace for regulatory changes while capitalizing on the current leniency in advertising norms. The short-term financial upswing is a silver lining, yet the focus remains on long-term compliance to sustain growth and stability in this evolving landscape.
Impressive 39% revenue growth driven by Spain’s sports triumphs
Revenue surged by an impressive 39% year-on-year, with Spain playing a significant role in this growth trajectory. The operator attributes this robust performance to Spain’s sporting victories and an overall uptick in customer engagement.
Spain’s sporting success: a key driver
Spain’s recent successes in various sports have notably contributed to the increased revenue. These victories have not only boosted national pride but also spurred greater interaction with the operator’s platform.
Customer engagement hits new highs
Coupled with Spain’s athletic achievements, there has been a marked increase in customer engagement, further propelling revenue growth. Enhanced user experiences and targeted marketing strategies have successfully captivated a larger audience.
Moving forward, the operator plans to continue leveraging these successful strategies to sustain its impressive growth momentum.
