The rapid growth and innovation in digital platforms have broadened the gaming options available to players. However, this expansion also heightens the challenge for brands to stand out and attract new players.
The upcoming Canadian Gaming Summit aims to tackle these challenges with targeted discussions on maximizing loyalty through CRM technologies, building robust operator-affiliate partnerships, and exploring the latest gamification strategies. These insights will help affiliates and marketers convert new players and foster brand loyalty.
Event details
- Event: Canadian Gaming Summit
- Date: Thursday, June 20th
- Location: Metro Toronto Convention Centre
- Track: Affiliate & Advertising conference
This dedicated track will delve into key marketing and affiliation topics, such as innovative fan engagement strategies, appealing to the next generation of players, and maintaining a strong brand image.
Key panels and speakers
- Maximizing loyalty with CRM: leveraging gamification and AI strategies
- Speakers: Gibran Khan (FanDuel), Stewart Groumoutis (BCLC)
- Moderator: Tommy Kearns (Xtremepush)
- Focus: The panel will explore innovative CRM strategies to boost brand loyalty using gamification and AI. Discussions will cover the impact of free-to-play games, AI technologies, global industry trends, and how operators are enhancing CRM practices.
- Next-Gen gamification: engaging millennials and Gen Z
- Speakers: Brooke Hilton (Pointsbet Canada), James White (Hot Takes Sports), Steven Salz (Rivalry), Andrew Darley (OLG), Sim Bielak (SuzoHapp)
- Moderator: Jesse Learmonth (Betting Startups Podcast)
- Focus: This panel will address strategies to attract and engage Millennials and Gen Z players. Discussions will highlight the differences between these demographics, how traditional casinos and bookmakers can adapt, and the role of innovative gamification features such as social gaming and interactive storytelling.
- Building lasting partnerships: affiliates and operators
- Speakers: JD Mcnamara (Better Collective), Cassie Brickman (Betting Hero), Vanda Silva (Clever Advertising)
- Moderator: Bryan Bennett (NoCo Strategy)
- Focus: This session will provide a framework for creating successful operator-affiliate partnerships. Topics will include aligning specific marketing metrics, understanding regulatory compliance, and establishing mutually beneficial goals.
- Fan engagement strategies in sports betting
- Speakers: Joseph Hanson (DraftKings), Corey Brown (TheScore), Allanah Della Vedova (FanDuel), Dami Amurawaiye (Pointsbet)
- Moderator: Mark Silver (Homestand Sports)
- Focus: This panel will discuss effective strategies for engaging Canadian sports fans. Topics will include interactive mobile apps, real-time engagement features, and the latest fan engagement strategies. The discussion will also cover how sports league partnerships and social media integration can enhance fan participation.
Additional insights
Delegates will also gain valuable insights into the Canadian market through dedicated conference tracks on Player Protection, Leaders & Land-based, Sports Betting, Growth & Leadership, and Payments & Compliance.
The Canadian Gaming Summit promises to be an essential event for anyone looking to stay ahead in the rapidly evolving gaming industry, offering expert insights and networking opportunities that are vital for achieving marketing success.
